PRIVACY POLICY

1. Introduction

At Rovelunavia, we value your privacy and are committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how Hongkong Northen Limited, operating under the store name Rovelunavia, collects, uses, stores, protects, and discloses personal information when you:

  • Visit or browse rovelunavia.com;

  • Create a customer account;

  • Place or attempt to place an order;

  • Subscribe to marketing communications;

  • Contact our customer service team;

  • Interact with our advertisements; or

  • Otherwise use our website, products, and related services.

In this Privacy Policy, our website, online store, communications, products, and related functions are collectively referred to as the “Services.”

The terms “Rovelunavia,” “we,” “us,” and “our” refer to:

Hongkong Northen Limited
UNIT 1406A, 14/F
THE BELGIAN BANK BUILDING
NOS. 721–725 NATHAN ROAD
HONG KONG

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, please discontinue use of the Services.

2. Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, or can reasonably be associated with an individual.

The personal information we collect depends on how you interact with the Services.

Information You Provide Directly

We may collect information that you provide when you:

  • Place or attempt to place an order;

  • Create or update an account;

  • Subscribe to emails or other marketing communications;

  • Participate in a promotion, survey, or giveaway;

  • Submit a review, photograph, video, or other content;

  • Request a return, refund, replacement, or cancellation;

  • Contact customer support; or

  • Otherwise communicate with us.

This information may include:

  • Full name;

  • Email address;

  • Telephone number;

  • Billing address;

  • Shipping address;

  • Account username and password;

  • Order number;

  • Product preferences;

  • Shopping cart information;

  • Purchase history;

  • Return and refund information;

  • Customer service communications;

  • Reviews and submitted content; and

  • Any other information you choose to provide.

Order and Transaction Information

When you place or attempt to place an order, we may collect:

  • Products ordered;

  • Order value;

  • Discount or promotional code used;

  • Billing and shipping information;

  • Payment status;

  • Transaction identifiers;

  • Shipping and tracking information;

  • Refund and chargeback information; and

  • Information needed to detect or prevent fraud.

Payment information is processed through Shopify, PayPal, card networks, banks, and other authorized payment providers.

Rovelunavia generally does not directly receive or store your complete credit or debit card number. Payment providers may provide us with limited transaction information, such as the payment type, payment status, billing address, and the last digits of the payment method.

Device and Usage Information

When you visit or interact with the Services, we and our technology partners may automatically collect information such as:

  • Internet Protocol address;

  • Browser type and version;

  • Device type;

  • Operating system;

  • Device identifiers;

  • Advertising identifiers;

  • Approximate location derived from your IP address;

  • Language and time-zone settings;

  • Referring website or advertisement;

  • Pages and products viewed;

  • Links or buttons selected;

  • Search activity;

  • Shopping cart activity;

  • Checkout activity;

  • Date and time of visits;

  • Session duration;

  • Website errors and performance information; and

  • Interactions with emails and advertisements.

This information may be collected using cookies, pixels, tags, software development kits, local storage, server logs, and similar technologies.

Customer Support Information

When you contact us, we may collect and retain:

  • Your name and contact information;

  • Order details;

  • The contents of your message;

  • Photographs or videos you submit;

  • Records of telephone, email, or SMS communications;

  • Return or refund requests; and

  • Information needed to investigate and resolve your inquiry.

Please do not send sensitive information that is not necessary for us to assist you.

Information from Third Parties

We may receive personal information from third parties, including:

  • Shopify;

  • Payment processors;

  • PayPal;

  • Banks and card networks;

  • Fraud-prevention providers;

  • Fulfillment facilities;

  • Shipping carriers;

  • Marketing and advertising platforms;

  • Analytics providers;

  • Social media platforms;

  • Customer support applications; and

  • Other service providers used to operate our business.

For example, an advertising platform may tell us that a customer visited our website after viewing or selecting one of our advertisements.

3. How We Use Personal Information

We may use personal information for the following purposes.

Providing the Services

We use personal information to:

  • Operate and maintain our online store;

  • Create and manage customer accounts;

  • Process and confirm orders;

  • Process payments;

  • Fulfill and ship products;

  • Provide tracking information;

  • Process returns, refunds, and replacements;

  • Communicate regarding orders; and

  • Provide requested products and services.

Customer Support

We use information to:

  • Respond to customer inquiries;

  • Investigate order or delivery issues;

  • Verify damaged, defective, missing, or incorrect products;

  • Resolve complaints;

  • Authenticate customer requests; and

  • Improve our customer service.

Personalization and Website Improvement

We may use information to:

  • Remember shopping cart contents and preferences;

  • Recommend relevant products;

  • Improve website navigation;

  • Analyze website performance;

  • Understand how visitors use our Services;

  • Test new features;

  • Identify technical issues; and

  • Improve our products, advertisements, and customer experience.

Marketing and Advertising

Subject to applicable law and your choices, we may use personal information to:

  • Send product updates;

  • Send promotional emails or messages;

  • Present personalized advertisements;

  • Measure advertising performance;

  • Create advertising audiences;

  • Understand whether an advertisement resulted in a visit or purchase;

  • Limit how often advertisements are shown; and

  • Improve our marketing campaigns.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link in the email.

Unsubscribing from promotional messages will not prevent us from sending transactional communications concerning orders, shipping, returns, account security, or customer service.

Security and Fraud Prevention

We may use information to:

  • Verify identities and transactions;

  • Detect suspicious or unauthorized activity;

  • Prevent payment fraud and chargeback abuse;

  • Protect customer accounts;

  • Enforce purchasing limits;

  • Prevent malicious website activity;

  • Protect our rights and property;

  • Maintain the security of the Services; and

  • Cooperate with banks, payment processors, Shopify, carriers, or authorities when appropriate.

Legal and Compliance Purposes

We may process personal information to:

  • Comply with applicable laws and regulations;

  • Respond to lawful government or regulatory requests;

  • Maintain financial and transaction records;

  • Respond to legal claims;

  • Enforce our Terms of Service and other policies;

  • Establish, exercise, or defend legal rights; and

  • Complete a merger, acquisition, financing, reorganization, or sale of business assets.

4. Legal Bases for Processing

Where the laws of the European Economic Area, United Kingdom, or another jurisdiction require us to identify a legal basis, we may process personal information based on:

Performance of a Contract

We process information when necessary to:

  • Accept and fulfill your order;

  • Process payment;

  • Deliver products;

  • Manage returns and refunds; and

  • Provide customer support related to your purchase.

Legitimate Interests

We may process information for legitimate business interests, including:

  • Operating and improving the Services;

  • Preventing fraud;

  • Securing our website;

  • Understanding customer behavior;

  • Managing our business;

  • Providing relevant advertising; and

  • Protecting our legal rights.

We consider the potential impact on your rights before relying on legitimate interests.

Consent

We may rely on your consent for:

  • Certain marketing communications;

  • Non-essential cookies;

  • Personalized advertising;

  • Collection of optional information; and

  • Other processing activities where consent is required.

You may withdraw consent at any time. Withdrawal does not affect processing that lawfully occurred before consent was withdrawn.

Legal Obligations

We may process information when necessary to comply with tax, accounting, consumer protection, law enforcement, regulatory, or other legal obligations.

5. Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, local storage, server logs, and similar technologies.

Cookies are small files stored on your browser or device.

Essential Cookies

Essential cookies support functions such as:

  • Website navigation;

  • Account authentication;

  • Shopping cart operation;

  • Checkout;

  • Payment processing;

  • Security;

  • Fraud prevention; and

  • Remembering privacy choices.

Disabling essential cookies may prevent portions of the Services from functioning correctly.

Functional Cookies

Functional cookies may remember:

  • Language;

  • Region;

  • Login preferences;

  • Display preferences; and

  • Previous website choices.

Analytics Cookies

Analytics technologies help us understand:

  • How visitors reach our website;

  • Which pages and products are viewed;

  • How visitors navigate the website;

  • Whether technical errors occur; and

  • How website performance can be improved.

Advertising Cookies and Pixels

Advertising technologies may be used to:

  • Measure advertisement performance;

  • Understand advertising conversions;

  • Present advertisements based on interests or browsing activity;

  • Create or match advertising audiences; and

  • Limit repeated advertisements.

Depending on applicable law, advertising-related disclosure of personal information may be considered “selling,” “sharing,” or processing for targeted advertising, even when no money is exchanged.

Managing Cookie Preferences

Depending on your location, you may be presented with a cookie banner or preference tool that allows you to accept, reject, or manage non-essential technologies.

You may also adjust cookie settings through your browser. Blocking cookies may affect website functionality.

Where displayed, you may update your choices through the Cookie Preferences or Your Privacy Choices link in the website footer.

6. Shopify

Our online store is hosted by Shopify.

Shopify provides the ecommerce platform that allows us to operate the Services, process orders, manage accounts, support checkout, and provide related functionality.

Information submitted through our store may be transmitted to and processed by Shopify and its service providers.

Shopify may also process information to:

  • Provide and secure its platform;

  • Prevent fraud;

  • Improve Shopify services;

  • Provide analytics and personalization;

  • Support checkout and payment services; and

  • Provide enhanced or advertising-related services where enabled.

Shopify’s use of personal information is also governed by the applicable Shopify privacy notices.

If Shopify Network Intelligence or other enhanced Shopify services are enabled, Shopify may use customer information together with information from other Shopify merchants to provide enhanced services, subject to applicable privacy choices and Shopify’s terms.

Where required, visitors may use our data-sharing opt-out page or Global Privacy Control signal to opt out of qualifying advertising-related data use.

7. Advertising and Analytics Partners

We may work with advertising, social media, and analytics providers, including:

  • Meta, including Facebook and Instagram;

  • Google, including Google Analytics and Google Ads;

  • AppLovin, including its advertising and measurement services;

  • Shopify advertising and analytics services; and

  • Other marketing or measurement providers used by our store.

These providers may collect or receive information such as:

  • IP address;

  • Device and browser information;

  • Cookie identifiers;

  • Advertising identifiers;

  • Pages and products viewed;

  • Shopping cart activity;

  • Purchase events;

  • Approximate location;

  • Advertisement interactions; and

  • Transaction or conversion information.

They may use this information to measure advertisements, provide analytics, prevent fraud, build audiences, or deliver advertising in accordance with their own privacy policies.

You should review the privacy policies and preference tools provided by Meta, Google, AppLovin, Shopify, and other platforms for more information about their practices.

Where required by law, non-essential advertising technologies will be used only after appropriate consent has been obtained.

8. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Shopify and Ecommerce Providers

We disclose information to Shopify and related providers that support our storefront, checkout, accounts, orders, security, analytics, and store operations.

Payment Providers

We disclose transaction information to payment processors, banks, card networks, PayPal, fraud-prevention services, and other financial providers.

Fulfillment and Shipping Providers

We disclose necessary information to:

  • Warehouses;

  • Suppliers;

  • Fulfillment centers;

  • Shipping carriers;

  • Customs brokers; and

  • Delivery partners.

This information may include your name, shipping address, telephone number, email address, order contents, and customs information.

Business Service Providers

We may disclose information to providers that assist with:

  • Website hosting;

  • Email delivery;

  • SMS communications;

  • Customer support;

  • Data storage;

  • Security;

  • Fraud prevention;

  • Analytics;

  • Advertising;

  • Accounting;

  • Legal services; and

  • Business administration.

These providers are authorized to process information for services performed on our behalf or as otherwise permitted by their contracts and applicable law.

Advertising Partners

We may disclose identifiers, device information, online activity, and purchase or conversion information to advertising partners for measurement, audience creation, and targeted advertising.

Such disclosure may be considered “sharing” or “selling” under certain privacy laws.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law;

  • Respond to a subpoena, court order, or lawful government request;

  • Investigate fraud or illegal activity;

  • Protect customers or the public;

  • Enforce our agreements;

  • Protect our legal rights; or

  • Prevent harm.

Business Transfers

Personal information may be transferred as part of a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction.

The receiving organization may continue to process personal information as described in this Privacy Policy, unless you are notified otherwise.

9. Sale and Sharing of Personal Information

Rovelunavia does not sell personal information to third parties in exchange for money.

However, we may disclose certain identifiers, device information, internet activity, and purchase-event information to advertising and analytics partners.

Under some United States privacy laws, these activities may be considered:

  • A “sale” of personal information;

  • “Sharing” for cross-context behavioral advertising; or

  • Processing for targeted advertising.

Where applicable, you may opt out by:

  • Using the Your Privacy Choices or data-sharing opt-out link displayed on our website;

  • Adjusting cookie preferences;

  • Enabling a legally recognized Global Privacy Control signal; or

  • Contacting us at support@rovelunavia.com.

We do not knowingly sell or share personal information belonging to consumers under the age required by applicable law.

10. Global Privacy Control and Do Not Track

Some browsers and devices provide privacy signals or settings.

There is not currently a universally accepted standard governing how websites must respond to every traditional “Do Not Track” signal. Therefore, our website may not respond to all DNT settings.

Where required by applicable law and supported by our systems, we recognize legally valid opt-out preference signals, such as the Global Privacy Control, as a request to opt out of qualifying sale, sharing, or targeted advertising activity.

The effectiveness of these signals may depend on your browser, device, location, Shopify configuration, and third-party technologies used by the Services.

11. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Fulfill orders;

  • Provide customer service;

  • Maintain customer accounts;

  • Process returns and refunds;

  • Maintain financial and tax records;

  • Prevent fraud;

  • Resolve disputes;

  • Enforce agreements;

  • Meet legal obligations; and

  • Protect our rights.

Retention periods vary depending on the type of information, the purpose for which it was collected, legal requirements, and operational needs.

For example, order and transaction records may be retained for longer periods to comply with tax, accounting, chargeback, fraud-prevention, and consumer protection obligations.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

Information may remain in backup systems for a limited period until those systems are overwritten or securely deleted.

12. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

These measures may include:

  • Encryption during transmission;

  • Secure payment processing;

  • Access controls;

  • Account authentication;

  • Fraud-monitoring systems;

  • Restricted employee and provider access;

  • Security reviews; and

  • Confidentiality obligations.

However, no website, electronic transmission, payment system, or storage method can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account password and for notifying us promptly if you believe your account or personal information has been compromised.

13. Data Breach Notification

If we become aware of a security incident involving personal information, we will investigate and take reasonable steps to contain and address the incident.

Where required by applicable law, we will notify affected individuals, regulators, or other appropriate parties within the legally required period.

The timing and form of notification may depend on:

  • The nature of the incident;

  • The type of information involved;

  • The likelihood of harm;

  • Law enforcement requirements; and

  • The laws applicable to the affected individuals.

14. International Data Transfers

Rovelunavia operates internationally, and our service providers may operate in multiple countries.

Your personal information may be transferred to, processed in, or stored in countries outside your country of residence, including locations where:

  • Hongkong Northen Limited operates;

  • Shopify operates;

  • Payment providers operate;

  • Fulfillment facilities are located;

  • Shipping carriers operate; and

  • Advertising or technology providers maintain systems.

Privacy laws in these countries may differ from those in your jurisdiction.

Where required, we and our service providers use appropriate measures intended to protect personal information during international transfers.

15. Your Privacy Rights

Depending on your location and applicable law, you may have some or all of the following rights:

  • The right to know whether we process your personal information;

  • The right to access personal information held about you;

  • The right to request correction of inaccurate information;

  • The right to request deletion of personal information;

  • The right to restrict certain processing;

  • The right to object to certain processing;

  • The right to receive certain information in a portable format;

  • The right to withdraw consent;

  • The right to opt out of targeted advertising;

  • The right to opt out of qualifying sale or sharing;

  • The right to limit certain uses of sensitive personal information;

  • The right to appeal a decision concerning a privacy request; and

  • The right not to receive unlawful discriminatory treatment for exercising your rights.

These rights are not absolute and may be subject to legal exceptions.

For example, we may need to retain information to complete an order, comply with tax requirements, prevent fraud, resolve disputes, or establish legal claims.

16. How to Submit a Privacy Request

To submit a privacy request, contact us at:

Email: support@rovelunavia.com
Phone / SMS: (586) 354-9566

Please describe the right you wish to exercise and provide sufficient information to allow us to identify the relevant records.

We may need to verify your identity before completing a request. Verification may require confirming:

  • Your email address;

  • Your order number;

  • Your shipping address;

  • Your telephone number; or

  • Other information associated with your account or transaction.

We will use verification information only to process and protect your request.

You may use an authorized agent to submit a request where permitted by law. We may require proof that the agent is authorized to act for you and may ask you to verify your identity directly.

We will respond within the period required by applicable law. If additional time is legally permitted and reasonably necessary, we will notify you.

17. European Economic Area and United Kingdom Rights

If the GDPR, United Kingdom GDPR, or similar laws apply to you, you may have the right to:

  • Access your personal information;

  • Correct inaccurate or incomplete information;

  • Request deletion;

  • Restrict processing;

  • Object to processing;

  • Receive information in a portable format;

  • Withdraw consent;

  • Object to direct marketing; and

  • Submit a complaint to the relevant data protection authority.

You may object to direct marketing at any time.

You may also have the right to object to processing based on legitimate interests, subject to applicable legal exceptions.

Where processing is based on consent, withdrawing consent does not affect the lawfulness of processing completed before the withdrawal.

You may lodge a complaint with the data protection authority in the country where you live or work or where you believe a violation occurred.

18. California Privacy Rights

If the California Consumer Privacy Act, as amended, applies to your personal information, California residents may have the right to:

  • Know the categories and specific pieces of personal information collected;

  • Know the sources from which information was collected;

  • Know the purposes for collecting, using, selling, or sharing information;

  • Know the categories of third parties receiving information;

  • Request deletion;

  • Request correction;

  • Opt out of sale or sharing;

  • Limit certain uses of sensitive personal information;

  • Receive equal service and pricing; and

  • Use an authorized agent.

During the relevant period, we may have collected the following categories of personal information:

  • Identifiers;

  • Customer-record information;

  • Commercial information;

  • Internet or electronic network activity;

  • Approximate location information;

  • Audio, visual, or communication information;

  • Professional information voluntarily provided by a customer; and

  • Inferences regarding interests or shopping preferences.

We collect and use these categories for the purposes described in this Privacy Policy.

We do not sell personal information for money.

We may share identifiers, internet activity, device information, and commercial-event information with advertising partners in a manner that may be considered sharing for cross-context behavioral advertising.

California residents may opt out using the methods described in the “Sale and Sharing of Personal Information” section.

We will not unlawfully discriminate against you because you exercise an applicable privacy right.

19. Other United States Privacy Rights

Residents of certain United States states may have rights to:

  • Access personal information;

  • Correct inaccurate information;

  • Delete personal information;

  • Obtain a portable copy;

  • Opt out of targeted advertising;

  • Opt out of qualifying sales;

  • Opt out of certain profiling; and

  • Appeal a denied request.

Availability of these rights depends on whether the relevant law applies to Rovelunavia and to the requested processing activity.

To submit a request or appeal, contact support@rovelunavia.com.

20. Marketing Communications

If you subscribe to promotional emails, we may send you information concerning:

  • New products;

  • Special offers;

  • Promotions;

  • Abandoned shopping carts;

  • Seasonal collections; and

  • Store updates.

You may unsubscribe using the link provided in a promotional email.

We will process valid email opt-out requests within the period required by applicable law.

Even after unsubscribing, you may continue receiving non-promotional messages concerning orders, shipping, returns, account security, or customer support.

21. Children’s Privacy

The Services are intended for a general audience and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13 without legally required parental consent.

Individuals under the age of majority in their jurisdiction should use the Services only with the involvement and consent of a parent or legal guardian.

If you believe a child has provided personal information to us without appropriate permission, contact us at:

support@rovelunavia.com

After verification, we will take reasonable steps to delete the information where required by law.

22. User-Generated Content and Reviews

If you submit a public review, photograph, video, social media post, or other content, the information you choose to publish may become publicly visible.

Publicly available information may be viewed, copied, saved, or shared by other users.

Do not include sensitive personal information, payment details, full addresses, or information about another person in a public review.

Our use of submitted content is also governed by our Terms of Service.

23. Third-Party Websites

The Services may contain links to websites, social media services, payment services, or applications operated by third parties.

We do not control the privacy or security practices of independent third parties.

This Privacy Policy does not apply to information collected directly by third-party websites after you leave our Services.

We recommend reviewing the privacy policy of each third party before providing personal information.

24. Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

  • Changes to our business practices;

  • New technologies or services;

  • Changes to advertising or analytics providers;

  • Legal or regulatory requirements; or

  • Operational and security improvements.

The revised policy will be posted on this page with an updated “Last Updated” date.

Where required by law, we will provide additional notice of material changes.

Your continued use of the Services after an updated Privacy Policy takes effect means that you acknowledge the revised policy. Where consent is legally required, we will request consent separately.

25. Contact Us

For questions about this Privacy Policy, requests concerning your personal information, or concerns about our privacy practices, contact us:

Store Name: Rovelunavia
Website: rovelunavia.com
Email: support@rovelunavia.com
Phone / SMS: (586) 354-9566

Legal Business Name:
Hongkong Northen Limited

Business Address:
UNIT 1406A, 14/F
THE BELGIAN BANK BUILDING
NOS. 721–725 NATHAN ROAD
HONG KONG